Domino's Pizza Repairing Potholes in "Paving for Pizza" Promotion Dubbed as "Genius"

Posted by: Jesse Kleib on 11/17/2021

No matter who you are or what you believe in during this day and age where everybody seems to want to fight over something, I think that just about everybody in the entire country can agree upon one thing; potholes are always going to suck.

For anyone who has been driving along the road and been jolted out of their seat by a massive hole that came out of nowhere, you know the struggle and there are definitely some areas that have to deal with this plague more than others. To make things worse, it seems to be an issue that not too many localities can manage to keep up with on their own as the holes will either keep reappearing after being repaired or popping up in new areas.

Fortunately for all of us, Domino’s, yes, the pizza company that has nothing to do with the infrastructure of America, thought of a brilliant marketing plan to fill some of these potholes across the country. It seems like they’re on a mission to fill them all up, paving over the potholes before leaving their brand’s mark behind and it really seems like early on, the campaign is being met with massive success as it’s being plastered all over social media to the point where you’d probably have to be living under a rock to not have heard about it at least in some small capacity.

If you follow along with the video below, you’ll be able to see a small promotional piece that shows how Domino’s is working as hard as they can not only to get their name spread wider but also to fix America’s roads as a byproduct. While this one does seem to be out of left field, the desired outcome is certainly coming into play for Domino’s here as they’re getting more attention than anyone could ever imagine from such a campaign.