Why Enzo Ferrari Insulting a Tractor Manufacturer Changed Automotive Culture Forever
These days, it’s pretty rare that we see a newcomer to the automotive market. Sure, small brands pop up here and there. Every couple of years, we see a new company that tries to take on producing automobiles. However, for the most part, we have found that the same staples have stuck around.
How did These “Staples” Get Started?
Most automotive companies have a rather bland beginning. Someone decides that they want to make a car and that they can do it better than what’s currently out there. Therefore, they begin their own automotive company. A lot of the stories aren’t necessarily something to write home about.
However, when we take a look at the story of Lamborghini, it’s a different situation entirely. It’s a story that is based on grit, determination, and a little bit of spite. These days, Lamborghini and Ferrari are some of the most prestigious names in the Italian car market. In fact, they have a rather fierce rivalry. It wasn’t always that way, though.
Most people who know just about anything about the history of Lamborghini realized that the company originally produced tractors. It doesn’t necessarily take an engineer to realize that what they’re popular for today is a far cry from the days of old. So how did they get there?
By following along with the video below, we get to hear the full story of Lamborghini. As it turns out, it seems like a major factor in the brand becoming what it is today has a little bit to do with smack talk. If there’s one thing that somebody in any line of business doesn’t want to do, it’s creating competition for themselves. As it turns out, that seems to be precise what Ferrari was hellbent on doing in the early days of Lamborghini sports cars.