Lamborghini Urus Still Awaiting Green Light, Even As Demand May Be Evaporating: Report

Posted by: Matt Wright on 11/18/2021

The Lamborghini Urus, unveiled to both fanfare and criticism, as well as comparisons to the LM002, has yet to become a production super-SUV reality. That day may not come soon enough, according to a new report.

Inside Lamobrghini’s Sant’Agata, Italy headquarters, the plan for the Urus is said to still be in full swing. But back in Germany, at the HQ of parent company Audi, there appears to be concern over the timing of the Urus’ eventual release, and whether the market for such a special-case SUV might be drying up.

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It’s not that buyers, expected largely to come from the Middle East, Russia, and China, as well as the U.S., aren’t there anymore—it’s that the economy isn’t, and it may be getting worse in some of the key markets, reports Autocar.

The Middle East, in particular, is an area for concern, according to the report.

Nevertheless, both Audi and Lamborghini appear to think the Urus would still be good for the combined bottom lines of both companies—provided it’s able to hit the volume targets required.

If the Urus does indeed get its green light—and the markets it’s destined for maintain desired qualities—the Lamborghini SUV could be in production and on streets around the world by 2017.

Source: Motor Authority

By: Nelson Ireson