One HUGE Point that Everyone Seemed to Miss About the Dodge Demon

Posted by: Jeremy Patterson on 11/17/2021

Could it be that Dodge is just using the hype surrounding the Demon – which has been insane, for sure – to draw attention to itself and the other offerings in it’s lineup? It seems like a safe bet that the automaker has indeed spent more than the $330M it stands to reap from the sale of all 3,300 Demons if you factor in the time spent planning, designing and engineering the car, which is the only car ever produced to click off a sub-10 second quarter mile ET.

Is this a case of “spending money to make money”? Investing a few hundred million seems like a risky venture, but if the move causes the type of response a factory-built drag car should elicit from the gearheads of the world, it could be money well spent in the end. Only time will tell, but there is no denying that Dodge manufactured an intense marketing campaign around the Demon that should pay immediate dividends at the dealership level, where hype surrounding the brand has never been bigger.