Chrysler Following Pontiac’s Footsteps? CEO Says the Brand is Soon to Be Cut
If you take a look across the broad landscape of automotive brands here in America, ...
If you take a look across the broad landscape of automotive brands here in America, you’ll see some things happening that appear to be quite strange. In fact, if just a couple of years ago we were to tell you that these things would be happening in the near future, you would probably shake your head and laugh at us. However, with moves like Ford phasing out all of its cars, it looks like the landscape of 2019 and beyond might be one that you don’t even recognize. On the heels of the 2008 recession, it would seem as if a financial crisis would lead to the death of Pontiac and some belt-tightening from the other major players but now, it just looks like a change in taste is requiring certain brands to shut their doors.
Sources say that Fiat-Chrysler CEO Sergio Marchionne reportedly told investors that the Chrysler brand would be the next to follow in the footsteps of Pontiac and eventually be phased out altogether. If you haven’t been following along with the brand, you might not have noticed that they’ve whittled away all the way down to two models. They currently only sell the 300 in various trim packages along with the Pacifica which can be purchased as a traditional combustion vehicle or a hybrid. Neither of these current models is anything new as both of them have been in production for well over a decade.
Originally, the plan was to keep eight different models but it really seems like a Chrysler has been stuck in a rut, failing over and over again to revive their image with vehicles like the Chrysler 200 or maybe even the Chrysler Aspen which both had a very short lifespan.
As of now, dealers have been told nothing but it’s expected that the news will be publicly announced soon. It’s unclear how much of an impact this will have across the board. In related news that ties in with this whole Chrysler bombshell, you can expect to stop seeing the Fiat brand here in America as well as it will continue to be sold overseas but is expected to be cut from United States sales.