Speed Society has teamed up with Hot Wheels to release a limited collaboration capsule collection on Thursday, August 26th. This streetwear collab is themed off the Alex Laughlin & Speed Society premium Corvette Z06 Drag Racer Hot Wheels from the Boulevard Collection released in June 2021.

We couldn’t be more excited to offer this limited capsule collection to Hot Wheels and Speed Society fans with only (500) Hoodies & (500) T-Shirts to ever be produced. This capsule will sell out fast and will hold its own as a highly sought-after and collectible piece of history.

The art design process of this capsule collection was a very unique one, we went straight to the inner labs of the Hot Wheels design studio and got our hands on the confidential original art/rendering files of the real collectible die-cast car. We wanted to do something unique and hasn’t been done before, so we separated the actual hot wheels art out and designed a contemporary-focused main graphic consisting of the side profile, top profile, back profile, and front profile of the actual Speed Society car. We used thin modern lines, shapes, and accents to frame the images cohesively into a real collectible piece of art. We then added the Speed Society, Hot Wheels, and Alex Laughlin collab logos to the top of the frame and went straight to Alex Laughlin’s race shop to have him sign a piece of transfer paper so we could convert it and apply his autograph right to the art piece itself.

On the front of the hoodie & t-shirt, we thought how can we really take this concept further and really highlight the die-cast Hot Wheels? We thought it would be amazing to add an overhead profile view of the Speed Society Hot Wheels in a realistic hot wheels size as a custom unique element to the right hip of the T-Shirt and to the left hip of the front pocket on the hoodie. We took that event step further and added Alex Laughlin’s autograph to really add that custom and collectible element to this capsule collection.

Our side seam buttery soft tees are ring-spun cotton with a blend of polyester at 60/40. The shirts are incredibly soft, lightweight, and have a printed neck label. Pre-laundered for accuracy in sizing, these t-shirts will stay true to fit and form, aided by the addition of durable polyester (40%).